Marketing Tips For Your Fashion Brand
You have just started your fashion brand and there is a lot of competition out there in the fashion industry. The best way to make sure that you outsell your competitors is to market your brand properly. There are many ways to successfully market your brand and digital marketing is one of the best ways to do this.
Create A Website
One of the first things you do (if not the first thing you do) is creating a website for your brand. This is going to have all the important information on your site, as well as the products or services that you offer or are selling. Some people will only create a social media account for their brand, however, this is restricting your target audience. Creating a website is something that every clothing brand should have.
All the top clothing brands out there will have a section of their website with their products that are in season, as well as a range of other collections, such as basics. You can also put a sale section on there for any stock that you need to get rid of. There are plenty of marketing positives that come with a website as well.
Hiring a marketing team will benefit you massively as well. The reason for this is because they can optimise your website for your niche. For example, they can optimise your mens twin set page to make sure that it starts ranking on Google for that keyword.
Keyword research is massive for your clothing brand. This is why it will make things a lot easier if you hired a marketing team. Optimising your website is a must-do and make sure that your website is user friendly as well. There are plenty of different marketing tips to help you get your site ranking on the first page.
Another good way to optimise your site is by writing out blogs that are either related to your brand or related to fashion trends. Including your keywords in these blogs is a way for Google to recognise that you are a website that deserves to rank well for particular terms people are searching for.
Social Media Pages
Creating social media accounts for a fashion brand is very important these days. This is a great way to keep in touch with your customers, as well as keep them updated with any products that are going to be released.
Both Facebook and Instagram are great platforms for your fashion brand. The reason for this is because you can go live with both of these platforms. Maybe you can go behind the scenes with your brand showing how you prepare orders. Not to mention, you can go live with one of the new items that you are releasing on the website.
Another thing that social media pages allow you to do is advertisements. Advertisements can allow you to pick your target audience meaning you will be able to get more sales because you are targeting your specific audience.
Including Business Cards
Once a customer has received a delivery from your fashion brand, get them to promote you. Including a business card in your packaging and getting them to take a photo of it and promote it on social media is great free advertising for your brand. To get them to do this, you could offer them free delivery on their next order. You could even take a bit of money off their next order or provide a £5 or £10 off voucher.
This is a very simple marketing method that a lot of people consider. The way you make sure you reward those that promoted your brand is to log it down on a document or spreadsheet with their account details. Just make sure that they tag you in the post of their Instagram story, as this is so you can see you have been mentioned in their post.
Get In Touch With Influencers
Getting into contact with influencers is a great way to promote your brand as well. This does not need to be top influencers either, but ones that have a relatively small following in your niche that are the ones that you need to be targeting for your brand. It is pointless reaching out to beauty influencers when your target is to do with mens streetwear.
Some influencers will ask for money, only pay if you have the money to do so. If not then offer them something that will benefit them. Sending them your clothing for free so it is not costing them a good way of getting them to promote your brand. The best thing to do with this is to reach out to multiple influencers and not wait for just one to get back. Maybe even contact their management team and see what they can offer you or vice versa.
Guest posts are a great way to increase the ranking of your website. Earlier in the blog, we discussed ranking for a keyword by optimising your website. Writing guest posts (blogs) for blog sites is a great way to increase your ranking. This is also quite simple to do and it can cost you nothing.
What you need to do is write out a small pitch with a few article ideas. You can then send it off to multiple blog sites that are related to your brand. It is something that isn’t time-consuming as well, just depends on how long it takes you to write an article at the end of the day. Writing a few blogs a week that you can submit to other websites is highly beneficial.
There are numerous ways to market your fashion brand. It is all about your market research into your target audience. There are several benefits to market research. That way, you will be able to find out the different digital marketing strategies that are appropriate for your brand.
Digital marketing can cost a lot of money. So make sure you choose the most suitable marketing methods to save you money. The more money you make over time, the more you can invest into your brand and take it worldwide.