Marketing Tips to Get You On The First Page Of Google
If you’re frustrated by your website’s lack of search traffic, then the best way to improve it is to make changes to your website that make it more appealing to Google. Since Google dominates the web-search industry, increasing your rankings on this search engine will dramatically increase your site’s traffic. While you may not notice immediate results, you can be sure that these changes will result in long-term success.
Don’t Write for Search Bots
Much has been made of the “bots” that Google uses to crawl the internet in search of relevant results to display to searchers. It’s important to note, though, that these bots prefer content that is written for humans instead of for bots. That’s why content with long keyword strings slapped together in an unorganized fashion may actually do more harm than good when it comes to your site’s ranking on Google.
Not only do you need good content to pass Google’s standards, but it is also needed for those who visit your site. The “bounce rate,” or the length of time people stay on your page, is taken into consideration. By providing useful and engaging content, you are keeping visitors happy and helping your search engine rankings.
Make Sure to Cater to Smartphone Users
If you’ve ever visited a hard-to-navigate website on your smartphone, you understand the importance of optimizing your website for mobile users. By making your site responsive, you can be sure that it will look great on screens of any size. The good news is that catering to smartphone users is a key SEO strategy since Google’s search algorithms prefer sites that are optimized for mobile platforms.
Make sure you are testing your site on different sized screens. This includes different phones, computers, laptops, and tablets. All the content should be formatted in an easy-to-read manner, images should be clearly visible, and any forms or navigation should work regardless of the screen size.
Although you don’t want your site’s content to be nothing but keywords, that doesn’t mean that keywords aren’t important. By determining which keywords individuals are likely to use to search for your site, you can embed those keywords in your site’s content so that Google’s search bots will find these keywords when someone performs a search. Just be sure to embed these keywords organically, whether in picture captions, blog articles, or other content, so that Google doesn’t penalize you for a practice known as “keyword stuffing.”
A good rule of thumb is to limit the number of times you use your keyword to once every 200-400 words or so. It’s not an exact science, and the important thing is making sure your content sounds natural. If you find you’ve used the same phrase more than 5 times on just one page, you can change the wording here and there.
Good Site Structure
A good strategy to follow is to create a new page for each keyword you are trying to target. If your business offers service to different areas, make a page for each area so the location can be included in the keyword. If you offer different services, make a page for each service.
The intention is for each of the pages to show up in the search results when someone types in your targeted search terms. If you were to target multiple search terms that are not very closely related, a more relevant page may out rank yours. If you think about how many links you are willing to click in a Google search before moving on, you can see how important this is to your marketing strategy. A well-designed website is the best SEO move you can make. Branching out from there makes all the extra steps you take more effective.
Be Proud of Your Locale
A brick-and-mortar location can be a great benefit when you’re trying to rank more highly on Google’s search results. That’s because location-based results tend to feature more highly than typical search results, providing you with potential free advertising thanks to your willingness to maintain a storefront. Plus, by adding your location to your keyword strings, you can capture more organic search traffic for people who are looking for nearby goods or services.
Users also see physical locations pop up in their Google search, along with reviews and photos. Be sure your Google business listing is up-to-date with your hours, address, website, and phone number. You can add your own images and respond to reviews as well! Interacting with your local customer base is another great way to market your business.
Visit the Site Yourself
As someone who wants to provide the best website possible for your customers, it’s important that you visit your website yourself on a regular basis. Using different devices, try to visit your site without being logged-in to any of the services you use to maintain your site. This will ensure that you’re getting the full user experience so that you can quickly determine if any changes need to be made.
Try clearing your browser information and finding your site through a search engine. This will give you an idea of what the customer sees and how likely they are to find your business through organic searches. Searches are also tied to your location, so keep this in mind.
Social Media Presence
Utilize social media platforms to extend the reach of your marketing. Make sure you keep these pages up to date. Potential customers are more likely to trust your business if they see you are an active industry leader. This can mean sharing relevant posts on Facebook or using Twitter to announce company changes. If your business is in a visual medium, like clothing or real estate, you might consider making an Instagram account.
Another way search engines determine which results show up first is through link building. You can use various websites to view how many webpages are linking back to you and if those links are helpful or hurtful. It can be a lot of work to keep up with, but if you are serious about search engine optimization, it is worth the effort. Likewise, you can spend a portion of your marketing budget to work with an SEO company to handle the backlinks leading to your website.
There are many ways to help your business show up on the first page of Google. There’s a lot of material online that can help you get started. Do a little research to see what would most benefit your company and determine how much of your marketing budget you want to spend. Start with optimizing your site structure and content, then branch out from there. It is well-worth the time spent considering that most people look to Google to find goods and services in their area.
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